JustEat and car website Autotrader are among five businesses being investigated as part of a crackdown on fake and misleading reviews by the Competition and Markets Authority (CMA)
JustEat is among five firms being investigated (Image: PA)
Popular delivery platform JustEat and car website Autotrader are among five firms being investigated as part of a probe into fake and misleading reviews.
The Competition and Markets Authority (CMA) are also looking into Feefo, Dignity and Pasta Evangelists as part of its crackdown – with all of the companies under consumer law investigations. It comes as the competition regulator stressed the importance of authentic reviews – with 89% of people using them when researching a product or service.
The probe will focus on how reviews are obtained, moderated and presented to customers.
The CMA said in a statement: “Online reviews play a significant role in people’s decisions, influencing billions of pounds of UK spending every year. Research from Which? found that 89% of people use reviews when researching a product or service – making it essential that the information they rely on is genuine and transparent.”
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