Amber Enterprises is poised to make a significant entry into the smartphone manufacturing sector, embarking on a new venture that will see it produce devices for prominent brands such as Oppo, OnePlus, and Realme. This strategic expansion is anticipated to commence next year, with an ambitious target of manufacturing approximately 8 million units during its inaugural year of operation. The company’s executive chairman and CEO, Jasbir Singh, recently outlined this exciting development during an earnings call, indicating that trial production is slated to begin in the fourth quarter of the fiscal year 2027. Following successful trials, commercial production is expected to be fully underway by the first quarter of fiscal year 2028. Looking further ahead, Amber Enterprises projects a near doubling of its production capacity in the second year, aiming for an impressive 15-16 million units.
Singh elaborated on the details of this new undertaking, stating, “Our group is set to foray into mobile phones through a manufacturing collaboration agreement with Oppo Mobiles India. The scope covers three brands, Oppo, OnePlus and Realme.” To ensure the smooth execution of this new vertical, Amber has already appointed a Chief Operating Officer specifically for its mobile division and is actively collaborating with Oppo on various implementation milestones. While the company acknowledges the potential for export opportunities in the long term, Singh emphasized that the immediate focus will be on establishing a strong and robust presence within the domestic market before exploring international avenues. This significant move by Amber Enterprises represents a pivotal shift in the manufacturing strategies of Chinese smartphone brands operating in India, indicating a growing trend towards localized production. This development is expected to have a notable impact on the broader business landscape.
