Controversy Erupts: Kangana Ranaut Questions Kriti Sanon’s Choice of Attire in Raksha Bandhan Ad

A recent advertisement featuring Bollywood star Kriti Sanon has ignited a firestorm of criticism across social media, drawing sharp rebuke from both the public and fellow industry peer, Kangana Ranaut.

The commercial, produced for a jewellery brand in celebration of the traditional festival of Raksha Bandhan, showcased Sanon in an Indo-Western ensemble. The outfit, which featured a bralette-style blouse paired with a cape and a draped skirt, was intended to blend modern fashion with festive spirit. However, the choice of clothing faced immediate backlash from viewers who deemed it inappropriate for an occasion centered on the sanctity of the sibling bond.

Kangana Ranaut Weighs In

The controversy reached new heights on Monday evening when actress Kangana Ranaut took to her Instagram stories to address the ad. While acknowledging that modern women have a vast array of sartorial choices—ranging from cocktail dresses to traditional saris—Ranaut questioned the appropriateness of the specific aesthetic for this festival.

“From all the options that are available to us today, why would you tie your brother a rakhi in your bikini/undergarments?” Ranaut wrote. “Where are all your styling options? Ha ha, the advert looks intentionally creepy!”

Public Outcry

The internet has been largely unforgiving, with social media platforms like X (formerly Twitter) flooded with negative commentary. Many users argued that the outfit choice felt “deliberate” or “rage-baiting” to stir controversy for publicity.

“Where is the Puja thali? Why are you wearing a bra in front of your brother?” one user commented, while another added, “No woman dresses like this on Raksha Bandhan. Shame on you.” Others speculated that the brand and the marketing agency were fully aware that the provocative styling would generate discourse, even if negative.

As of now, Kriti Sanon has not issued an official response regarding the criticism or the comments made by Ranaut.

Professional Updates

This controversy arrives during a period of transition for both actresses. Kriti Sanon was recently seen in the Homi Adajania-directed film Cocktail 2, which co-starred Shahid Kapoor and Rashmika Mandanna. The film, which is currently available on streaming platforms, garnered a mixed reception from audiences and critics alike.

Meanwhile, Kangana Ranaut’s recent cinematic outing, Bharat Bhagya Vidhaata, offered a stark contrast in tone. The film focused on the unsung heroes of the 26/11 Mumbai terror attacks, specifically the hospital staff at Cama and Albless Hospital. Despite earning critical acclaim for its poignant storytelling and tribute to bravery, the film struggled to find significant traction at the box office following its June 12 release.