The 33rd edition of the Arabian Travel Market (ATM) is set to ignite a new era of industry collaboration as it opens its doors tomorrow at the Dubai World Trade Centre (DWTC). Running from September 14–17, 2026, the four-day event serves as a pivotal gathering for the global tourism community, aiming to foster partnerships and identify growth opportunities in an increasingly complex and evolving marketplace.
Under the forward-looking theme “Travel 2040: Driving New Frontiers Through Innovation and Technology,” this year’s ATM addresses the critical forces currently reshaping the sector. From the integration of artificial intelligence and robotics to the rising demand for sustainable long-term growth and smart mobility, the event promises to be a blueprint for the future of tourism.
Danielle Curtis, Regional Portfolio Director – UAE, RX Global, expressed her enthusiasm ahead of the opening. “I’m delighted to be opening the doors to ATM 2026 and welcoming the global travel and tourism industry back to Dubai,” Curtis said. “This year is particularly significant as we see continued evolution across both the industry and ATM itself. From the debut of ATM Travel Tech to an expanded focus on innovation, there is a great deal to look forward to over the next four days.”
A standout feature of this year’s exhibition is the inaugural ATM Travel Tech, a dedicated co-located show. Spread across two halls, the initiative brings together more than 180 exhibitors from 30 countries. At its heart lies the 850sqm Tech & Innovation Hub, where attendees can engage with cutting-edge developments in virtual reality, fintech, and green technologies. The hub’s “Future Stage” will host a series of high-level sessions, kicking off with an exploration of AI’s transformative role by Dr. Marwan Alzarouni, CEO of AI at the Dubai Department of Economy and Tourism.
Beyond technology, the event remains a cornerstone for high-level policymaking and industry discourse. The Global Stage will feature a premier Ministerial Debate centered on building a resilient industry through cross-border collaboration. Esteemed figures, including the UAE Minister of Economy and Tourism, H.E. Abdulla bin Touq Al Marri, and UN Tourism officials, are set to discuss strategies for rebuilding traveller confidence and strengthening the Middle East’s global footprint.
As part of its own transformation, ATM 2026 debuts a refreshed brand identity, reflecting the event’s evolution into a year-round platform that connects ideas and commercial opportunities far beyond the traditional exhibition floor. With data-backed insights from industry leaders like Oxford Economics, STR, and Euromonitor, the 33rd edition of ATM is positioned to provide the tools and networks necessary to navigate the next phase of global tourism, reinforcing its status as the Middle East’s leading international travel event.
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