The Big Burnley Breakout: Back Behind Bars for a Record-Breaking Fundraiser
Burnley FC in the Community returned to the cells of Burnley Police Station, bringing together an incredible mix of individuals from local businesses, partners and community champions over two action-packed days, for the most successful Big Burnley Breakout yet.
Together, they helped raise over £50,000, to support life-changing community work and proving once again that Burnley’s spirit runs far and wide!
Here’s what made this year unforgettable.
Throwing our own in behind bars
One of the standout moments came when our CEO, Helen Gurman paired up with Ben Bottomley, Head of Partnerships & Fundraising. Locked in the same cell, the duo put on a fundraising masterclass – and Ben finally got to “put money where his mouth is.”
Their cell became a hub of energy, laughter, and relentless campaigning as donations rolled in.
Ben reflected:
“Being locked up with the boss is one thing – watching those donations fly in is another. And honestly, our AI mugshot alone deserved danger money. But every laugh, every share and every pound will make a real impact, and that’s what matters.”
Inmates Who Didn’t Want to Escape
Burnley FC COO Matt Williams raised his full target in just 20 minutes – setting a new benchmark for Breakout speed fundraising, and despite hitting the target in record-time, he proceeded to stay and went on to raise over £9k!
Earlier this year, to celebrate their 40th Anniversary, VEKA pledged ‘40 Good Deeds’ and their support for BFCitC. As part of this, colleagues locked up Nic Woods, Head of Procurement at VEKA, who set the bar very high and raised over a tremendous £5k!
A record number of participants hit their fundraising thresholds early and rather than sprinting out, many stayed locked in longer to drive even more impact. Their commitment (and competitive streak!) helped fuel the event’s record-breaking total.
Social Media Chaos & Creativity
The intentionally wonky AI visuals became a talking point of their own, shared thousands of times, generating a wave of amused donations and campaign awareness.
Combined with creative video pleas, social callouts, and supporters egging their favourite inmates on, the Breakout became a digital frenzy powered by humour, heart and community spirit.
Over 1,000 Donations and over £50,000 Raised
One of the most remarkable outcomes was the sheer reach of the campaign.
This year’s Breakout attracted more than 1,000 unique donations from around the world, proving that Burnley’s community extends far beyond Lancashire’s borders. Each contribution, from big donations to pocket-change pledges, collectively pushed the event to new heights.
By the end of the event, over £50,000 had been raised – the highest total in Big Burnley Breakout history. Donations are still being received, meaning the final figure is expected to climb even higher.
Every penny will support BFCitC’s programmes across health & wellbeing, education & employability, inclusion, food poverty, and community cohesion.
A Community That Always Shows Up
The Big Burnley Breakout isn’t just a fundraiser, it’s a celebration of what happens when people show up, get involved and give their time for something bigger than themselves.
This year proved once again that Burnley’s community spirit is unmatched.
Events like this only succeed because of people like you. Those who step forward, take part and help create something unforgettable. Your support strengthens the work we do across the community, and we are truly grateful for every effort made.
BFCitC extends heartfelt thanks to
- Mick & Michelle at Burnley Police Station
- Lancashire Constabulary
- All our participants, partners and supporters
….and every single donor (from Burnley and beyond!) who helped make this year’s Breakout the biggest in its history.
Here’s to an even bigger breakout next year.
