The Kelce brothers are officially taking their business venture to the national stage. Garage Beer, the rapidly rising beverage brand co-owned by Kansas City Chiefs superstar Travis Kelce and his brother, former Philadelphia Eagles legend Jason Kelce, has secured a massive partnership with the casual dining giant Red Robin. This milestone marks the first time the beer will be available in a restaurant chain on a nationwide scale, significantly expanding the brand’s footprint as it continues to capitalize on the brothers’ immense popularity.
Starting immediately, Red Robin locations across the United States will feature two of Garage Beer’s flagship offerings: the Classic and the Lime varieties. The move is seen as a strategic pairing, aligning the brothers’ “beer-flavored beer” brand with Red Robin’s signature menu of gourmet burgers and wings.
Dave Pace, President and CEO of Red Robin, expressed enthusiasm about the collaboration, citing the brand’s alignment with the restaurant’s social atmosphere. “We’re always looking for ways to bring guests exciting brands and experiences that fit the fun, social atmosphere people come to Red Robin for,” Pace said in a statement. “Garage Beer is the perfect match for our craveable wings and gourmet burgers. If you haven’t tried our wings lately, this is your sign—we think they’re some of the best in casual dining, and Garage Beer makes them even better.”
The partnership marks a significant victory for Garage Beer, which has seen its profile skyrocket since the Kelce brothers joined as minority owners earlier this year. With an impressive valuation of $200 million following an institutional funding round led by Durational Capital Management, the brand is quickly evolving from a niche product into a major competitor in the beverage industry.
Andy Sauer, CEO of Garage Beer, celebrated the news, noting that the nationwide rollout is a cause for celebration for the entire team. “We’re proud to be pouring beer-flavored beer at Red Robin locations across the country,” Sauer said. “We hope fans celebrate the right way, with a basket of wings and an ice-cold Garage Beer.”
While Travis Kelce continues his high-stakes season on the gridiron—frequently breaking records and making headlines for his play—he and Jason remain deeply embedded in the company’s growth. Jason Kelce has reportedly taken a hands-on role in developing the brand’s upcoming holiday marketing campaigns, ensuring the brothers’ voices are woven into the company’s identity even as they juggle their high-profile media and sports careers.
While neither Travis nor Jason has issued an official statement regarding the Red Robin deal, their ongoing commitment to the brand suggests that this is only the beginning of their aggressive expansion strategy. For fans of the NFL stars, the partnership offers a new way to engage with the brothers’ off-field success, one cold pint at a time.
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