Wyndham Hotels & Resorts is celebrating a major milestone: over 100 hotels now open across Mexico. The achievement caps a period of steady expansion in one of the Company’s key international markets, where in just five years, it has nearly doubled its footprint, adding locations in top leisure, business, and cultural destinations.
With a presence in more than 50 cities and 15 brands and a strong multi-brand pipeline of additional hotels under development, Mexico plays an important role in Wyndham’s international strategy. Powered by several years of steady domestic demand, international tourism, and sustained investment in major coastal and urban markets, Mexico continues to be a significant contributor to the Company’s international portfolio, which carries an average FeePAR premium of approximately 20% compared to the Company’s existing international system.
In 2025, Mexico welcomed roughly 47.8 million arrivals, generating nearly $35 billion USD in foreign exchange revenue—both up strongly year over year. With an aggressive goal of growing international arrivals by double digits over the next five years—the country is aiming to become one of the world’s top five most-visited destinations by 2030, helping create a powerful runway for Wyndham to capture even greater share in one of Latin America’s most vibrant travel markets.
“Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on. That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we’re staying focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and quickly emerging destinations.”
— Gustavo Viescas, President, Latin America & the Caribbean, Wyndham Hotels & Resorts
Driving Expansion Across Mexico
Wyndham’s growth in Mexico is driven by a focused strategy to expand where long-term traveler demand is strongest—across both established beach destinations and fast-growing business and industrial hubs.
The Company has built scale by growing in segments that resonate most with travelers and owners alike, including midscale, upper-midscale, soft-brand independents, all-inclusive and upper-upscale resorts. This includes the introduction of the Wyndham Alltra brand in 2021, which has helped meet rising guest demand for accessible, branded all-inclusive experiences in Mexico and beyond.
Wyndham has continued to accelerate its presence in Mexico through the long-standing collaboration of key operating partners who have driven growth for many years—particularly across primary and secondary urban destinations. Groups such as Alzen, with more than 1,300 rooms; Bel Air, with more than 700 rooms; as well as Optima, Grupo Hola, FibraHotel and Fibra Inn, have each played a critical role in strengthening Wyndham’s nationwide footprint.
At the same time, the Company has expanded further through a series of multi-hotel partnerships that continue to broaden its reach across the country and beyond. Among them:
Grupo MX Hotels – A leading force in Mexico’s hospitality sector and the group behind the Hotels MX brand, the company strengthened its long-term growth strategy last year by partnering with Wyndham. The agreement incorporates more than 800 rooms from 15 hotels into Trademark Collection by Wyndham, expanding the brand’s presence in key markets. Top hotels include Hotel MX Congreso CDMX, Trademark Collection by Wyndham and Hotel MX Más Centro CDMX, Trademark Collection by Wyndham.
Decameron All-Inclusive Hotels & Resorts – A prominent all-inclusive resort operator across Latin America and the Caribbean, Decameron in 2023 signed a deal with Wyndham, bringing more than 2,600 rooms across nine all-inclusive resorts throughout Latin America—including three locations in Mexico: Grand Decameron Complex Bucerias, A Trademark All Inclusive, Decameron Isla Coral Guayabitos Ramada All Inclusive Resort and Grand Decameron Los Cabos, A Trademark All Inclusive Resort.
Viva Resorts by Wyndham – One of Wyndham’s longest standing partners throughout the region, Viva Resorts owns and manages nine all-inclusive resorts throughout Mexico and the Caribbean, including two resorts in Playa del Carmen: Viva Maya by Wyndham, A Trademark All Inclusive Resort and Viva Azteca by Wyndham, A Trademark All Inclusive Resort. All nine resorts—totaling more than 3,700 rooms—are part of Wyndham’s Trademark Collection brand.
Palladium Hotel Group – One of the region’s leading all-inclusive operators, Palladium in 2022 entered into a strategic alliance with Wyndham, adding more than a dozen upper upscale and luxury resorts in Mexico and the Caribbean to the Company’s Registry Collection Hotels brand. The alliance expanded in 2024 to include five additional resorts throughout Spain. Top locations in Mexico include Grand Palladium Kantenah Riviera Maya, All Inclusive Resort and TRS Coral Costa Mujeres, a Registry Collection Hotel, among others.
“Mexico remains one of our most active development markets. Owners value the strength of our brands, the reach of our commercial engine, and the hands-on support of our teams. As long-term interest continues growing in both established and emerging destinations, we’re continuing to expand alongside owners and partners who recognize Wyndham as the right fit for their next chapter.”
— Maria Carolina Pinheiro, VP, Development, Latin America & the Caribbean, Wyndham Hotels & Resorts
Powered by the Wyndham Advantage
Wyndham’s growth in Mexico is powered by the Wyndham Advantage—a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of over $425 million in innovative technology investments since 2018, owners have access to best-in-class technology from industry-leading providers, including next-gen property management systems, as well as a growing member base of over 122 million enrolled Wyndham Rewards members globally.
For more information, including franchising opportunities in Mexico, visit www.wyndhamdevelopment.com.
