The wait is over for “A Court of Thorns and Roses” enthusiasts. Funko has officially released its latest wave of collectibles inspired by Sarah J. Maas’s blockbuster fantasy franchise, featuring the debut of fan-favorite characters Cassian, Azriel, Morrigan, and Amren. Available at Target starting today, Nov. 4, the collection marks a significant milestone for the manufacturer: the launch of the “Bitty POP! Books” line.
This new product category shrinks Funko’s iconic figures down to a miniature scale, pairing them with detailed, book-inspired display cases. The inaugural sets are dedicated to the first two novels in the series, “A Court of Thorns and Roses” and “A Court of Mist and Fury,” developed in collaboration with IMG Licensing.
The “A Court of Thorns and Roses” set includes a Bitty POP! Town Spring Court Manor alongside mini-figurines of Feyre (Solstice), Rhysand with wings, Tamlin, and Lucien. The second set, themed after “A Court of Mist and Fury,” features a Bitty POP! Town Moonstone Palace and figures of the Inner Circle: Cassian, Azriel, Morrigan, and Amren. Both sets include a Prythian-shaped figural bookmark to complete the collector’s experience.
This expansion arrives following the massive success of Funko’s first “ACOTAR” collection, which debuted in September. The timing coincides with the industry-wide fervor surrounding Maas’s sixth book in the series, “A Court of Splintered Harmony,” which moved 1.7 million copies in its first 24 hours of release.
Funko CEO Josh Simon notes that “ACOTAR” has become the top-performing license for new customer acquisitions on the company’s direct-to-consumer site. Perhaps most notably, internal data shows that three out of four customers purchasing from the line are women, signaling a shift in the traditional collectibles market.
“Historically, there hasn’t been much of a fan or merchandise portfolio of products that are based on books until usually a character is brought to life in the world of a film or TV adaptation,” Simon told Variety. While previous publishing juggernauts like Harry Potter relied on film tie-ins for massive merchandising pushes, the ACOTAR line is proving that dedicated book fanbases are a powerful, untapped market—even without an active screen adaptation following the cancellation of a previously planned Hulu project.
Simon credits the success to Maas’s close collaboration with the Funko design team. Because these characters only existed in the imaginations of readers, the design process involved rigorous rounds of revisions to ensure the “fun stylized” look resonated with the community.
Looking ahead, Funko has confirmed plans to continue the line through the series’ seventh installment, “A Court of Fractured Melody,” due in January 2027. While fans are clamoring for more, Simon remains tight-lipped regarding future designs, noting that keeping secrets is part of the job. For now, collectors can head to Target to secure the newest additions to their Prythian shelves.
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