Singer Abhijeet Ghoshal believes music should go beyond trends and virality, urging artists to focus on purpose over popularity. Challenging the current metrics of success, he said, āNot every song is meant to go viral. Some music is meant first for the divine, not for listeners.āThe Sa Re Ga Ma Pa record-holder, known for eleven consecutive wins, emphasised the responsibility that comes with creativity. āNot everyone is blessed with the ability to sing, dance, or create. If you are, why not dedicate your first work to the source that gave it to you?ā he shared. In an era driven by views and shares, Abhijeet highlighted the difference between fleeting hits and lasting art. āWe live in a time when songs are measured in views and shares. But a truly meaningful song begins as an offering. That is where the real joy lies.āHe added that music must first resonate within the artist. āMusic should soothe, relax, and comfort you before it reaches anyone else. When you connect to that inner calm, you connect to something higher.ā Whether devotional or commercial, he believes creation carries a spiritual element. āWhether a bhajan or a playful song, God allows it to flow through you. That is the first blessing of creation.āFor Abhijeet, lasting impact matters more than instant fame. āHit songs fade, trends vanish, but when your music starts as devotion, it leaves a mark beyond charts or applause.ā
