PITTSBURGH — The Kraft Heinz Co. is unveiling a functional macaroni and cheese line. The PowerMac line offers 17 grams of protein and 6 grams of fiber per serving.
The functional macaroni is available in original and white cheddar flavors.
“Kraft Mac and Cheese has been setting the pace in category innovation with new flavors and formats, and we’re excited to extend that work with the introduction of PowerMac,” said Ashleigh Edmonds, senior director of marketing for Kraft Mac and Cheese. “As a consumer-obsessed brand, we developed PowerMac for consumers who want more from their everyday meals without compromising on great taste. PowerMac delivers the functional benefits fans are craving in a way that only Kraft Mac and Cheese can; with a product that outperforms similar offerings in taste, while offering more food at a better price.”
The macaroni will launch in retailers nationwide in April.
