Apple makes trust and safety push for the iPhone via iOS 27


Apple (AAPL) revealed iOS 27 at its Worldwide Developers Conference in Cupertino, Calif., on Monday. The software that powers more than 1 billion iPhones globally now includes a host of AI updates designed to improve overall performance.

The company said it has made visual improvements to its Liquid Glass interface style, including the ability to reduce the divisive light-diffusion effect, which Apple launched last year.

The company said it has also made its devices more responsive, as well, making swiping between apps smoother. Opening iPhone and iPad apps is now 30% faster.

Older iPhones also get improved performance via iOS 27, including devices as far back as the iPhone 11.

Apple emphasized trust and safety this year. In particular, the company discussed preventing children from overusing their devices via its child safety features.

Parents can now limit the apps their child can access, providing them with access to a few essential options, and then gradually adding more over time.

A new ask-to-browse feature lets a child ask their parents if they can view a website via messages. The feature is turned on by default for children under 13.

Apple said it is also adding an ask-for-permission option to communicating with someone and limiting the kind of content kids can view via messages and live FaceTime calls.

Parents have been struggling for years over how best to prevent their children from overusing their devices and from finding inappropriate content on the web. Apple’s new capabilities could help address at least some of those issues.

FILE PHOTO: A person holds Apple's new iPhone 17 series at an Apple Store in Taipei, Taiwan, September 19, 2025. REUTERS/Ann Wang/File Photo
A person holds Apple’s new iPhone 17 series at an Apple Store in Taipei, Taiwan, Sept. 19, 2025. REUTERS/Ann Wang/File Photo · REUTERS / REUTERS

Apple’s iPhone is its most important business, generating $209.5 billion of the company’s $416.1 billion in total revenue in 2025. That’s well ahead of its second largest segment, Services, which brought in $109.1 billion.

The latest iPhone lineup, the iPhone 17 family, has been selling very well so far this year thanks to an enhanced design and other general improvements.

Apple is widely expected to debut an all-new foldable iPhone later this fall alongside its iPhone 18 lineup.

Sign up for Yahoo Finance's Week in Tech newsletter.
Sign up for Yahoo Finance’s Week in Tech newsletter. · Yahoo Finance

Email Daniel Howley at dhowley@yahoofinance.com. Follow him on Twitter at @DanielHowley.

Click here for the latest technology news that will impact the stock market

Read the latest financial and business news from Yahoo Finance





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *