Amazon is recruiting Indian users to join a limited Alexa+ beta, promising early access but warning of errors and mispronunciations. Sign-ups close soon.
Amazon plans to expand the use of Alexa+ in India and invites users in the country to test a Hindi-supported version.
The company sent emails to some customers. According to TechCrunch, the emails invite recipients to fill out a form in Hindi by June 22 to join the beta testing.
You are invited to join the Alexa+ Beta program in India. We are creating a new Alexa experience, and your feedback will be important in refining what Alexa+ can do. By joining the Alexa+ Beta program, you will be notified when the Hindi-supported test experience (India) becomes available.
– Amazon
The letter also noted that the beta program may contain bugs, provide inaccurate information, or mispronounce local nuances.
The company confirmed that it is testing Alexa+ in India but did not provide any comment.
Status and Market Context of Alexa+ in India
Currently, Alexa+ is not available in India, and a confirmed launch date remains unknown.
Amazon launched Alexa in India with English support in 2017 and added Hindi support in 2019.
In the country, more than 600 million people speak Hindi, and Amazon aims to attract speakers who often use a mix of Hindi and English.
Companies regard voice assistants as a key factor in using AI tools in India and are looking for ways for users to interact more conveniently with such services.
Launch Context and Expansion Prospects
Alexa+ was first announced in 2025 as a generative conversational assistant. The rollout progressed slowly, and in February of this year the service became available to all US users. This year the company expanded Alexa+’s reach to the United Kingdom, Canada, Brazil, Mexico, Italy, and Germany with local-context support.
Amazon offers Alexa+ to Prime customers for free; other users can use the updated service for a monthly fee.
Despite limited availability in India, developers continue to work on localizing and adapting Alexa+ to the needs of the local market, to improve how people interact with voice assistants in daily life.
In short, Amazon continues to experiment with Alexa+ in India, seeking to adapt the service to the local market.
