JioStar has reshuffled its entertainment advertising sales leadership following the departure of senior executive Prashant Shetty, who recently joined Zee Entertainment Enterprises (ZEEL) as head of advertising revenue for its broadcast and digital businesses.
According to sources, Pavithra KR has been entrusted with Shetty’s responsibilities. Currently serving as Executive Vice President, Entertainment Ad Sales, overseeing Hindi movies, kids, niche and youth music entertainment, Pavithra will now lead ad sales for the company’s free-to-air channels including Hindi general entertainment channels (GECs).
As part of the restructuring, Seethalakshmi Iyer, Senior Vice President, Entertainment Ad Sales for the Tamil and Malayalam markets, will assume Pavithra’s portfolio for kids, movies and music.
Shetty’s move to Zee was announced earlier this week. In his new role, he will oversee advertising revenue across the company’s linear television network and streaming platform Zee5. His mandate includes driving revenue growth, strengthening client partnerships, expanding market share and advancing ZEEL’s integrated sales strategy across its broadcast and digital businesses.
Pavithra brings more than 25 years of experience in media sales. She joined Viacom18 in 2011 and continued with the company following its merger with Disney Star to form JioStar in 2024.
