Another iconic name in the British estate agency industry has launched an affiliate broker model.
Knight Frank says the idea extends the firm’s ability to support clients in areas beyond its existing residential high street office patches.
A statement released this morning says the initiative “enables exceptional self‑employed brokersto work independently while remaining fully aligned and partnered with Knight Frank.”
And it says that on the back of growing client demand and the strength of its global brand, Knight Frank will extend its sales footprint into targeted high value markets, strengthening its presence without the requirement for a physical high‑street office.
The agency pledges that brokers “will earn high levels of commission, and can earn additional fees for referring clients into any of Knight Frank’s 150 residential and commercial service lines across its network in the UK, US, Europe, MENA and Asia Pacific.”
It has identified 36 markets it is looking to expand into.
The initial London markets are Ealing, Totteridge, Barnes and Putney, Brook Green and Shepherds Bush and Crouch End and Muswell Hill – its Canary Wharf office will transition to a City & East London hub with brokers covering Canary Wharf, Wapping, Shoreditch, London/Tower Bridge and Southbank.
Tim Hyatt, Head of Residential at Knight Frank, comments: “This client led strategy extends our reach into areas where we can expand our sales coverage, and where we know there is clear demand for Knight Frank’s services.
“In each of our initial target markets, for the first time, clients will benefit from the expertise and reassurance of the Knight Frank brand and its global network.
“Outside of our existing patches our brokers will be self‑employed giving them control of their diary, clients and transactions, with genuine scope for scale and high levels of earnings.
“We are committed to empowering exceptional talent to grow personal brands they are proud of, supported by the credibility, reach and expertise of Knight Frank.”
And Rory Penn, Head of London Sales at Knight Frank, adds: “This is an opportunity to scale our sales business to meet client demand, leveraging the exceptional operating platform that we have built over the last few years.
“We are talking to experienced, professional and entrepreneurial agents looking for independence combined with the benefits of working with a leading global brand.
“Knight Frank will provide brokers with high‑quality marketing materials, leading technology and CRM systems, underpinned by the strategic brand and operational support required to set up and scale a business of their own.”
Last month Strutt & Parker announced that it is setting up a hybrid agency operation in London with what it calls “a broker team.”
That agency, founded in 1885, says it is “set to redefine its position in the industry, expand market share, and extend into growing markets” following investment from shareholder BNP Paribas last year.
