THE WHAT? Charlotte Tilbury has opened its first flagship store in India in partnership with Nykaa.
THE DETAILS The British luxury beauty brand launched its flagship “Beauty Wonderland” store at Nexus Select Citywalk in New Delhi, marking a key milestone in its India expansion. The store features the brand’s full portfolio across makeup, skincare and fragrance, while introducing its fragrance line to the Indian market for the first time. Nykaa, Charlotte Tilbury’s exclusive partner in India since 2020, will manage all operations including retail, staffing, marketing and supply chain. The space is designed as an immersive retail experience, offering personalised makeup services, masterclasses and interactive brand elements. The brand is already available across 57 Nykaa stores and online, with a second standalone location planned.
THE WHY? The flagship opening reflects Charlotte Tilbury’s commitment to scaling in India’s fast-growing premium beauty market, leveraging Nykaa’s local expertise and omnichannel capabilities to deepen consumer engagement.
Source: The Economic Times
