Business News: Corum Is Back: With A New Admiral, Fresh Designs, And A Plan To Return Brand To Former Glory
At a relaunch event at the company’s headquarters in La Chaux-de-Fonds, Corum executives outlined the brand’s new strategy and unveiled a new Admiral design that included early input and drawing from Emmanuel Gueit (Royal Oak Offshore, Dennison etc.), featuring an integrated bracelet and a new caliber produced by Swiss movement specialist Concepto Watch Factory. Corum…
