Exmouth Launches Pioneering Research Project to Tackle Period Poverty and Plastic Waste
By Andrew Kay
A ground-breaking 12-month research project has officially launched in Exmouth, Devon, aimed at addressing the dual challenges of plastic pollution and the rising cost of menstrual health management. The initiative, a first of its kind, seeks to determine how the adoption of reusable period products can alleviate financial strain for households while simultaneously reducing the town’s environmental footprint.
The project is a strategic partnership between the University of Exeter, Exmouth Town Council, and Devon Communities Together, supported by funding from the National Institute for Health and Care Research.
Addressing a Growing Crisis
As the cost-of-living crisis continues to impact families across the UK, the initiative arrives at a critical time. Estimates suggest that approximately one in five people who menstruate now struggle to afford or access essential sanitary supplies.
Zoey Cooper, the Climate and Communications Officer for Exmouth Town Council—the driving force behind the proposal—emphasized the unique vulnerabilities of the region.
“Coastal communities can face additional challenges due to seasonal employment, financial insecurity, and reduced access to services, making Exmouth an important location for this research,” said Cooper. “We are tackling the staggering amount of waste generated by single-use products, but it is equally vital that we address the financial pressures facing our residents.”
A Community-Led Approach
The research team plans to engage extensively with the local population over the next year. By collaborating with young adults, local schools, and youth organizations, they intend to utilize surveys, focus groups, and community mapping to gain a granular understanding of how menstrual health is supported in the area.
Dr. Louise Venables, an Exmouth Town Councillor and the project’s lead researcher, stressed that the initiative is not intended to force a “one-size-fits-all” solution.
“We recognize that reusable menstrual products are not suitable or practical for everyone,” Dr. Venables explained. “This research gives us an exciting opportunity to listen directly to young people and understand what support would make the biggest difference. We want to ensure any future initiatives are led by evidence and shaped by the community.”
Creating a National Model
Beyond the immediate benefits for Exmouth, the study aims to provide a scalable blueprint for other regions. The data collected will be used to inform public health policy, with the ultimate goal of creating a framework that can be replicated in coastal and semi-rural communities across the United Kingdom.
The project is currently in its preliminary stages, with the town-wide trial scheduled to begin in November 2026. Researchers are currently looking for participants to join the effort.
For further information or to participate in the study, residents can contact the team by calling 01395 276167 or by emailing the project office.
