A long-standing Tees Valley environmental charity, formerly known as Middlesbrough Environment City, has announced a significant rebranding as it looks to expand its community-focused support services. Now operating under the name “Nine Yards,” the organisation is signaling a shift toward a more holistic approach to addressing the interconnected challenges of modern community life, including climate action, health inequality, and financial insecurity.
For over 30 years, the charity has been a staple of the local community, operating from its base at the former Nature’s World site. While its roots are firmly planted in environmental advocacy, the new name is intended to better reflect the breadth of its current operations, which go well beyond traditional conservation efforts.
Vicki Putson, CEO of Nine Yards, described the name change as an evolution that captures the charity’s commitment to providing comprehensive, “wraparound” support.
“We’re incredibly proud of our history as Middlesbrough Environment City and of the former Nature’s World site where we’re still based,” Ms. Putson said. “For more than three decades, we’ve worked passionately to make a difference to people’s lives across the Tees Valley. During that time, we’ve grown, evolved and expanded our impact. We now support health and wellbeing, tackle poverty, strengthen communities and help people build better futures.”
The name “Nine Yards” was chosen specifically to represent the organisation’s ethos of going the extra mile. According to the charity, the decision to rebrand acknowledges that environmental issues cannot be treated in isolation from social and economic concerns. By framing its work this way, the charity aims to address the root causes of community hardship, such as food insecurity and rising energy costs, while continuing to promote environmental sustainability.
The charity’s current portfolio of projects reflects this multi-faceted approach. Their work includes the management of a network of Eco Shops that provide affordable food options, alongside the delivery of specialized advice on energy efficiency and affordable warmth. Furthermore, the organisation remains dedicated to promoting active travel, supporting community-led growing initiatives, and facilitating opportunities for residents to connect with the natural environment to improve their mental and physical wellbeing.
As Nine Yards transitions into this new chapter, the leadership team is emphasizing a focus on growth and partnership. The organisation plans to leverage its new brand identity to forge new collaborations across the Tees Valley, aiming to scale its reach and increase its positive impact.
“What excites me most about our future as Nine Yards is the opportunity to reach even more people and create an even greater impact,” Ms. Putson added. “The challenges facing communities are significant, but so is the potential for positive change.”
By aligning its public identity with its comprehensive service model, the charity hopes to remain a vital pillar of support for the Tees Valley, ensuring that its interventions remain as relevant and effective as possible in the face of ongoing economic and climate-related pressures.
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