DUBAI — His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, officially inaugurated the 33rd edition of the Arabian Travel Market (ATM) today, underscoring Dubai’s enduring role as the epicenter of the global tourism economy.
The premier industry event, hosted at the Dubai World Trade Centre, continues through September 17 and serves as a vital nexus for travel and tourism leaders, policymakers, and innovators from across the globe. Accompanying His Highness were His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai, and several high-ranking officials.
During an extensive tour of the exhibition floor, Sheikh Mohammed engaged with industry pioneers to review the latest technological advancements and trends set to define the next decade of global travel. His Excellency Helal Saeed Almarri, Director General of the Dubai Department of Economy and Tourism, briefed the Ruler on the event’s core mission: serving as a catalyst for strategic partnerships and sustainable growth in a rapidly evolving sector.
The 2026 edition of ATM is held under the forward-thinking theme, “Travel 2040: Driving New Frontiers Through Innovation and Technology.” With a heavy focus on artificial intelligence, digital transformation, and smart mobility, the exhibition highlights the transition toward a more resilient and tech-driven tourism ecosystem.
“The UAE continues to strengthen its position as a global hub for travel and tourism, while Dubai continues to reinforce its standing as a leading destination shaping the future of the sector, guided by a clear vision centered on innovation, openness, strong partnerships, and exceptional visitor experiences,” Sheikh Mohammed remarked during his visit.
The Ruler’s tour spanned a diverse range of national and international pavilions, reflecting the immense global interest in the Middle East market. Among the stops were the stands for Qatar Airways, Kuwait Airways, Etihad Airways, and the tourism departments of Abu Dhabi and various international partners, including Spain. His Highness also inspected the latest offerings from major hospitality leaders, such as Marriott Bonvoy, IHG Hotels & Resorts, Minor Hotels, and STORY Hospitality.
Beyond the trade stands, ATM 2026 features a robust conference program designed to address the most pressing challenges in the industry, from evolving traveler expectations to the necessity of destination resilience. By bringing together investors, decision-makers, and technology experts, the event acts as a high-level laboratory for ideas that will dictate how the world travels for years to come.
As the Middle East’s leading international travel event, the 33rd Arabian Travel Market not only highlights the recovery and growth of the sector but also reaffirms Dubai’s unique capacity to unite the global community in pursuit of shared prosperity. With international participation reaching new heights, the event remains a cornerstone of the UAE’s strategic economic agenda.
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