Madrid has once again become the epicenter of the global audiovisual industry as Iberseries & Platino Industria kicks off its sixth edition. The event, which brings together top-tier producers, creative minds, and executives from Europe, Latin America, and the United States, is positioning the Spanish capital as the essential hub for Spanish- and Portuguese-language content development.
Running through Friday, this year’s gathering is shifting from a standard networking forum to a high-impact business accelerator. With a focus on strengthening cross-border co-productions and integrating emerging technologies, the organizers are aiming to streamline the path from initial pitch to final distribution.
## Integrating AI and Digital Innovation
A defining theme of this year’s program is the pragmatic application of artificial intelligence. Rather than treating AI as a distant hypothetical, Iberseries is tackling the subject through a series of hands-on workshops and industry-led discussions.
A major highlight of the conference is a dedicated session titled “Artificial Intelligence for Creators: Enhancing Audiovisual Storytelling,” led by Concepción Díaz, Google’s head of AI training for EMEA. The session is designed to provide professionals with a framework for using AI as a regulated, assistive tool that empowers writers and technicians rather than replacing them. Additionally, executives like Google EMEA’s Johann Choron and Wild Sheep Content’s Erik Barmack are participating in high-level panels focused on how GenAI is fundamentally altering traditional production models to make them more efficient.
## Data-Driven Decisions and Digital Communities
The event is also highlighting the growing intersection between traditional media and digital-first platforms. As audiences migrate across channels, industry leaders are increasingly turning to data to navigate these shifts.
The program includes sessions on “intent-based marketing” led by data firm JustWatch, which demonstrates how behavioral analytics can predict what audiences are looking to watch next. This data-backed approach is becoming central to how studios greenlight projects and allocate marketing budgets. Furthermore, the event explores the “creator economy” model, exemplified by the partnership between streaming giant Disney+ and popular digital community platform Luzu TV. By examining how live-streaming phenomenons can be adapted into narrative fiction, the industry is learning how to preserve authentic audience engagement while scaling content for global, long-form platforms.
## A New Focus on Literary IP and Co-Production
This edition has introduced a strategic emphasis on literary adaptations, creating a structured bridge between the publishing and screen industries. Recognizing that platforms are currently hungry for proven intellectual property, organizers have launched specific pitching sessions to connect authors and publishers with producers looking for high-quality narrative worlds.
The focus is not merely on buying rights but on building sustainable pipelines where books and screen stories share a symbiotic life cycle. This initiative runs alongside the new “Euro Atlantic Series Co-Pro Pitch,” a platform dedicated to fostering international financing for European fiction and animation. By bringing in powerhouse companies like Banijay, Beta, and Mediawan, the organizers are fostering a more robust, integrated market that transcends regional boundaries.
As the industry faces a period of market contraction, the event organizers are betting that the key to success lies in high-level utility: connecting creators with the specific partners, funding, and technical insights they need to compete on a global stage. By bridging the gap between digital metrics, AI-enhanced production, and the timeless power of storytelling, Madrid is setting the blueprint for the next generation of content development.
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