Luxury motor yacht manufacturer Maritimo has significantly expanded its Australian footprint by appointing Boat Sales Tasmania as its official sales consultant for the state. Operating out of the prestigious Royal Yacht Club of Tasmania in Sandy Bay, Hobart, the brokerage will serve as the primary point of contact for Maritimo enthusiasts across the island.
The partnership brings together two entities deeply rooted in Australian maritime history. Boat Sales Tasmania, which has served the local boating community since 1988, was acquired by Matthew and Alex Johnston in May 2025. Under their leadership, the firm has leveraged its prime marina-front location to strengthen its influence in the power and sail markets, now adding the premium Maritimo brand to a portfolio that already includes Jeanneau and Grand Inflatable Boats.
A Meeting of Maritime Heritage and Engineering
Maritimo founder Bill Barry-Cotter personally welcomed the appointment, drawing parallels between the yacht builder’s values and the Johnstons’ professional background. Matthew Johnston brings a wealth of experience to the role, having previously served as the Managing Director of Muir Windlasses Australia and Executive General Manager of Marine at TasPorts.
“Both companies share the ethos of precision and pride in Australian-made quality and innovation,” Barry-Cotter noted. The alignment between the two organizations is not merely commercial but cultural, rooted in a shared commitment to durability and technical excellence. This sentiment is echoed by Maritimo’s Australasian Sales Manager, Danny Jordin, who emphasized that Tasmania’s unique, challenging cruising grounds make it an ideal market for Maritimo’s robust vessel designs.
Why Tasmania is the New Frontier for Maritimo
According to Matthew Johnston, the decision to represent Maritimo in Tasmania was driven by the specific needs of local owners. “Maritimo motor yachts are the ideal fit for Tasmania, where we have a rugged, often treacherous coastline,” Johnston explained. He highlighted that the brand’s signature shaft-drive engineering and sophisticated propulsion technology are particularly appealing to Tasmanian boat owners who prioritize long-term durability and ease of maintenance in demanding offshore conditions.
Tasmania’s reputation as a world-class cruising destination—boasting over 31,000 registered boat owners—makes it a high-potential market. Beyond the local residents, the state attracts a massive influx of visiting boaters who base their vessels in the region to explore the island’s pristine, wild waterways. This combination of local knowledge and transient high-net-worth tourism provides a lucrative environment for the expansion of the Maritimo brand.
Integrating Modern Sales Strategies
To capitalize on the partnership, Boat Sales Tasmania has already begun an aggressive rollout of digital integration at their Hobart facility. The marina office now features dedicated Maritimo digital displays, bridging the gap between physical showroom presence and modern, high-tech customer engagement.
The team is currently finalizing plans for an inaugural Maritimo Open Day scheduled for November, which will serve as a launchpad for the brand’s presence in the state. Furthermore, the Johnstons have committed to participating in the 2027 Sanctuary Cove International Boat Show, where they intend to showcase upcoming Maritimo models and innovations.
As Maritimo continues to scale its global reach—now operating through a network of 28 consultants and dealers—this strategic move into the Tasmanian market underscores a focus on localized expertise. By partnering with individuals who possess deep industry roots and executive experience, Maritimo is positioning itself to not only sell luxury vessels but to integrate into the very fabric of the Tasmanian marine community. For prospective owners, the synergy between a globally recognized manufacturer and a locally established brokerage promises a elevated level of service and technical support in one of the world’s most beautiful and challenging maritime environments.
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