To mark the brand’s repositioning as a more independent entity, Minerva is launching a series of new watches, most notably “The Unveiled Crownless,” a modern interpretation that showcases the company’s unique design cues and watchmaking bona fides, with a ‘crownless’ model that subtly nods to its newfound independence. A time-only watch with small seconds, a heritage-inspired dial, and a case measuring 41.5 millimeters in diameter, it features a new in-house, manual-wind, hand-decorated and finished movement, with the time-setting and winding functions operated via the rose gold fluted bezel.
Minerva says The Unveiled Crownless plays off the military watches Minerva started producing in 1927, which were among the first to feature bezel-operated complications that allowed pilots to activate flight-timing functions while wearing gloves. Minerva brought back the bezel-operated chronograph in 2023, highlighting its historic use of the feature. However, this watch marks the symmetry of a truly crownless timepiece.
