Maison 71, the Abu Dhabi-headquartered real estate and hospitality advisory firm, has announced the appointment of Jerell Atrio Francisco as its new Office Manager. The strategic hire is set to bolster the firm’s operational backbone as it enters a period of significant expansion, particularly within its newly launched hospitality division.
Francisco joins Maison 71 with a multifaceted professional background that bridges the gap between high-level executive administration and technical digital proficiency. His career includes a notable tenure as a Senior Administrator and Executive Assistant to the CEO of a prominent real estate firm in Qatar, where he honed his skills in property listing management, portal operations, and complex executive support.
Beyond his administrative acumen, Francisco brings a unique analytical perspective to the team, having spent six years specializing in fraud analysis for major digital platforms, including Tripadvisor and prominent social media channels. This experience, combined with his expertise in search engine optimization and digital visibility, is expected to provide Maison 71 with a distinct advantage in managing its online presence and ensuring the integrity of its property data.
The appointment comes on the heels of Maison 71’s recent high-profile announcement at FHS World, where the firm unveiled a dedicated hospitality division. This new arm focuses on hotel and resort acquisitions, sales, and strategic development partnerships spanning key markets in the GCC, the Caribbean, and the Indian Ocean. As the firm broadens its reach, the demand for sophisticated operational support has increased, making Francisco’s arrival timely.
Jaime Cooke, co-founder of Maison 71, emphasized that the firm’s commitment to premium advisory services relies heavily on meticulous backend management. “The quality of our service depends as much on what happens behind the scenes as it does on the advice we give,” Cooke stated. “Accurate property information, well-managed listings, and responsive administration all matter to our clients and partners. Jerell brings a valuable combination of real estate experience, digital understanding, and analytical discipline. We are delighted to welcome him to Maison 71.”
In his new role, Francisco will be responsible for overseeing the firm’s day-to-day operations and streamlining the coordination between the advisory team and their global partners.
“I am delighted to join Maison 71 and contribute to a business that places such importance on personal service,” Francisco remarked. “My focus is on helping the team work effectively, keeping information organized, and making sure the details behind each client interaction receive the attention they deserve.”
Maison 71 continues to position itself as a connector between hotel owners, investors, developers, and operating groups. With the integration of Francisco’s diverse skill set, the firm aims to enhance its reputation for precision and reliability across its residential, commercial, and branded residence portfolios.
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