RALEIGH — The North Carolina Association of Broadcasters (NCAB) honored excellence in local journalism this week, bestowing a prestigious award upon WRAL-TV for its comprehensive coverage of the January 2025 shooting at North Hills.
The recognition was presented during the annual NCAB Station Awards Program, held Tuesday afternoon at the Angus Barn in Raleigh. The event, which gathers media professionals from across the state, celebrates the top achievements in broadcast news and public service. Members of the WRAL News team were present to accept the award, marking a significant milestone in the station’s commitment to delivering urgent and accurate information during times of crisis.
The winning entry focused on the station’s rapid response and sustained reporting following the violent incident at the North Hills shopping district. The shooting, which shocked the local community in early 2025, necessitated a delicate balance between providing real-time safety updates and thorough investigative reporting. WRAL’s coverage was noted for its technical precision, adherence to journalistic integrity, and ability to keep the public informed as the situation unfolded.
This latest honor serves as a continuation of the accolades the station has received for its coverage of the tragedy. Earlier in 2026, the same body of work was recognized by the National Academy of Television Arts and Sciences, securing two regional Emmy Awards: one for “Evening Newscast” and another for “Breaking/Spot News.” These consecutive wins underscore the high standard of production and depth of reporting demonstrated by the WRAL team throughout the ordeal.
“The NCAB Station Awards Program is designed to highlight the exceptional work being done by broadcasters across our state,” said a spokesperson for the association. “Recognizing the efforts of newsrooms during high-pressure events like the North Hills tragedy is a testament to the essential role local broadcast media plays in maintaining community safety and transparency.”
The award reflects not only the effort of the journalists on the ground but also the behind-the-scenes work of producers, editors, and technical staff who navigated the challenges of a fluid, high-stakes news cycle.
As local news outlets continue to adapt to an increasingly complex media landscape, the North Carolina Association of Broadcasters remains committed to fostering excellence by showcasing the industry’s best practices. By honoring the WRAL team, the NCAB has reinforced the importance of steadfast, reliable reporting when a community needs it most.
The trophy will be displayed at the station alongside the regional Emmy awards, serving as a reminder of the team’s dedication to providing critical news coverage for the Raleigh community and beyond.
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