Marasa Africa, a leading name in the East African hospitality sector, has officially announced the appointment of Michael Rourke as its new Director of Tourism. Bringing over 30 years of global hospitality expertise and more than two decades of specialized experience within the Ugandan safari market, Rourke’s leadership is expected to bolster the group’s mission to elevate its collection of luxury lodges across Uganda and Kenya.
Rourke’s extensive career spans multiple countries, including South Africa, Tanzania, and Mozambique, where he has mastered the complexities of lodge operations, project delivery, and new product development. His deep understanding of the unique challenges and rewards of remote lodge management is balanced by a strong commitment to conservation and community development. Currently, Rourke also serves as a director for the Uganda Conservation Foundation, an organization dedicated to protecting the nation’s diverse ecosystems and wildlife.
Tanya Madhvani, Director of Marasa Africa, expressed enthusiasm regarding the appointment, noting the wealth of local knowledge Rourke brings to the family-led hospitality group. “Having worked in iconic destinations including Bwindi, Queen Elizabeth, and Murchison Falls, Mike brings extensive knowledge of Uganda’s safari sector and longstanding relationships with tourism partners, conservation organizations, and communities bordering protected areas,” Madhvani stated. “We are delighted to welcome him to the team as we continue to develop our lodges and guest experiences.”
The appointment arrives at a pivotal moment for Marasa Africa, which operates seven premier properties across the region. The group is currently in a phase of brand expansion and refinement, with a strategic shift toward fostering deeper, more authentic connections between travelers and the landscapes, wildlife, and local cultures surrounding their lodges. Rourke’s management style—which places a heavy emphasis on team mentorship and relationship-building—aligns seamlessly with the company’s long-term vision.
Reflecting on his new role, Rourke highlighted his long-standing personal connection to the region. “Uganda has been my home for more than two decades, and after all that time there is still always something new to discover,” he said. “What excites me about Marasa Africa is the opportunity to build on some incredible properties and create experiences that truly reflect the places they are part of. With the recent relaunch of Silverback Lodge, there is a lot of momentum around the brand right now, and I’m looking forward to where we can take it.”
By integrating his professional expertise with a passion for community-driven tourism, Rourke is set to play a crucial role in shaping the future of Marasa Africa. As the group continues to invest in its guest offerings, Rourke’s leadership will likely prove instrumental in cementing Marasa Africa’s reputation as a leader in sustainable, high-end travel experiences across East Africa. For more information on the group’s properties, visit www.marasa.net.
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