Spalba, Asia’s premier immersive event sourcing marketplace, has officially launched Praloop, an ambitious AI-powered platform designed to overhaul the disjointed nature of event management. By consolidating the entire event lifecycle—from the initial brief to final execution—into a single digital ecosystem, Spalba aims to modernize an industry that it says has remained tethered to outdated, fragmented workflows for nearly two decades.
The introduction of Praloop follows an intensive six-month research phase involving 150 event planners across India, the Middle East, Southeast Asia, and Europe. The findings were clear: industry professionals are exhausted by “tool fatigue.” Rather than adopting more standalone applications, planners are seeking integrated solutions that bridge the gap between communication, creative design, and financial tracking. Currently, most event professionals juggle emails, spreadsheets, and messaging apps to manage a single project, a process Spalba describes as “stuck in 2006.”
At the core of the new platform is the AI Brief Generator, a tool capable of transforming an abstract event concept into a comprehensive, structured brief in under five minutes. According to internal metrics, this task typically takes planners three to four hours when performed manually. Once the brief is established, the platform’s AI automatically converts it into an execution roadmap, complete with task lists, hard deadlines, and team assignments. Initial testing with over 350 planners suggests that this transition from concept to operational plan, which traditionally requires two to three days of manual work, can now be completed in less than 10 minutes.
Beyond organizational tools, Praloop integrates an AI Creative Studio, allowing teams to iterate on visual concepts without switching between design software and project management platforms. Furthermore, the platform includes a robust financial management layer that provides real-time P&L tracking, invoice handling, and multi-currency support, ensuring that budgetary oversight is never disconnected from project execution.
“In 2026, events have become more technically advanced than ever, but event planning is still stuck in 2006,” said Vishal Puri, Co-Founder of Spalba. “We built Praloop to connect these stages through a common workflow, with AI reducing the manual work involved in turning an idea into an executable event plan.”
With over 1,000 users already active, Praloop is rolling out via a subscription-based model, with plans starting at ₹999 per month. Spalba has set an ambitious target of acquiring 2,000 customers by the end of the 2027 fiscal year. While India serves as the primary launch market, the company plans an aggressive expansion across Southeast Asia. Looking forward, Spalba intends to deepen Praloop’s AI capabilities, targeting corporate event teams, specialized agencies, and independent planners who are eager to shed the administrative burden of traditional, manual event coordination.
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