Cartes Appoints Industry Veteran Hans Huijsing to Spearhead International Expansion
MOGLIA, Italy – Cartes, a global leader in label finishing and embellishment equipment, has announced a major strategic partnership with industry veteran Hans Huijsing. Huijsing, a seasoned professional with a deep background in the printing and packaging sectors, joins the Italian manufacturer as a strategic consultant to accelerate the company’s growth across selected international markets.
The appointment marks a pivotal step in Cartes’ ongoing effort to broaden its footprint, with Huijsing tasked specifically with cultivating new opportunities within the Benelux region and Northern Europe. Beyond these specific territories, he will play a vital role in nurturing and supporting the manufacturer’s existing relationships with global partners and customers.
Huijsing brings a wealth of expertise to the role, having held significant positions at industry giants including Konica Minolta and Xerox. His track record in international operations is expected to bolster Cartes’ ability to deliver its high-value label converting technologies to a wider audience.
Virgilio Micale, Sales Director at Cartes, welcomed the appointment, emphasizing that the company’s focus remains on high-end market segments. “Hans brings valuable international experience and a strong understanding of the printing industry,” Micale stated. “This will further strengthen our ability to support our customers and develop new opportunities in markets where high-value embellishment has significant potential.”
Cartes has gained significant industry recognition for its diverse technology portfolio, which includes hot stamping, screen printing, digital embellishment, flexo varnishing, embossing, and advanced die-cutting systems. The company continues to push the boundaries of technical innovation, notably through its patented Invisible Laser Cutting (ILC) system and its Jet D-Screen digital embellishment platform, which allows converters to produce intricate tactile and visual effects for premium, high-impact label applications.
Reflecting on his new role, Huijsing noted that the current market climate, which is defined by a growing demand for brand differentiation, is perfectly suited to the solutions Cartes offers. “Cartes has an exceptional technology portfolio and a clear ability to translate innovation into real value for label converters,” said Huijsing. “Its approach to embellishment, together with its longstanding commitment to R&D, makes the company particularly well-positioned for markets where brands are increasingly looking for premium label solutions. I look forward to contributing my international experience to help the team and its customers develop further opportunities.”
Founded in 1970 and headquartered in Moglia, Italy, Cartes has built an extensive global legacy over the past five decades. To date, the company has successfully installed more than 4,300 machines in over 100 countries. With the addition of Huijsing to its leadership cohort, Cartes is set to reinforce its status as a cornerstone provider of high-end finishing technologies in an increasingly competitive global label market.
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