WTM London, the world’s most influential travel and tourism event, has reaffirmed its commitment to nurturing the next generation of industry leaders through a strategic push to open its doors to students and recent graduates. Powered by RX Global, the event is ramping up its efforts to bridge the gap between academic study and professional practice, ensuring the workforce of the future remains a priority.
Central to this initiative is the long-standing collaboration between WTM London and ITT Future You, an arm of the Institute of Travel and Tourism. Since 2009, this partnership has been the cornerstone of WTM’s student engagement strategy. This year, the partnership will culminate in the ITT Future You Summit, scheduled for Thursday, 5 November, in the Maritime Suite at WTM London.
The summit is designed to provide an immersive introduction to the global travel landscape. Attendees will gain access to industry-leading insights, career pathways, and vital networking opportunities with seasoned professionals across the aviation, hospitality, and tourism sectors. Recognizing the importance of accessibility, WTM London has released 300 complimentary tickets for the summit, which are currently being distributed through ITT Future You and institutional career offices.
Beyond the summit, WTM London is expanding its support network by partnering with The Tourism Society. To mark the countdown toward the society’s 50th Anniversary in 2027, the organization is offering 49 free student memberships. Alison Cryer MBE, Executive Secretary of The Tourism Society, lauded the collaboration, stating, “The purpose of the Tourism Society is to promote careers in tourism across all sectors, and this collaboration will go a long way in doing this.”
For those who may miss out on the allocated complimentary spots, WTM has implemented a highly accessible entry price for the final day of the event. Students can secure entrance for just £10, a significant reduction designed to lower the barrier to entry for early-career professionals.
Chris Carter-Chapman, Event Director at WTM London, emphasized that this focus on youth is not merely a corporate initiative, but an essential responsibility for the sector. “Today’s students and recent graduates are the future of the travel industry, and WTM has a moral obligation to make sure that they are not only welcomed into the industry at the earliest stages of their career but also factored into our conference programme,” Carter-Chapman said.
Universities and educational institutions are being encouraged to act quickly, as the remaining pool of free tickets is limited. Academic leads are advised to contact their relevant student associations or reach out directly to WTM Customer Services to secure a Group Student Booking link. By integrating these emerging voices into the heart of its conference schedule, WTM London continues to solidify its role as the primary catalyst for the future of global travel.
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