Riyadh Air, Saudi Arabia’s rapidly emerging digitally native global airline, has officially launched its highly anticipated “Golden Ticket” competition, offering members of its Sfeer loyalty program the chance to secure an entire year of world-class travel. Designed to capture the imagination of the modern global nomad, the initiative provides winners with unparalleled freedom to explore the world while gaining exclusive, front-row access to the airline’s premium guest experience.
The competition is currently open to Sfeer members across Saudi Arabia and the United Kingdom, with the airline confirming that additional key international markets will be announced shortly. One lucky member in each participating country will be awarded 12 individual roundtrip tickets, comprising a mix of six Business Class and six Premium Economy seats. These tickets can be utilized across Riyadh Air’s rapidly expanding global network, offering winners the flexibility to craft their own itineraries—whether that involves a family excursion to Malaga, recurring business trips to Bangkok, or a year of remote working from a different international hub every month.
Kim Hardaker, Vice President of Loyalty and Sustainability at Riyadh Air, emphasized the strategic importance of the campaign in fostering community and innovation. “The Golden Ticket gives Sfeer Members the chance to enjoy a year of seamless travel and experience Riyadh Air’s Business Class and Premium Economy cabins,” Hardaker stated. “Reflecting Sfeer’s spirit of community and sharing, this once-in-a-lifetime opportunity invites winners to discover new experiences and explore the world through our expanding network.”
Beyond the sheer convenience of the travel prize, winners will serve as “first-look” testers for the airline. This role allows members to evaluate Riyadh Air’s state-of-the-art fleet, new digital innovations, and elevated onboard services before they are rolled out to the wider public. By inviting these members to provide feedback, the airline continues to reinforce its commitment to a guest-centric, tech-forward travel experience.
The Sfeer program, which derives its name from the Arabic word for “ambassador” and the English word “sphere,” has seen explosive growth since its inception less than a year ago, recently celebrating its one-millionth member. The loyalty scheme distinguishes itself in a crowded market by offering points that never expire, a “Best Offer Guarantee,” complimentary onboard Wi-Fi, and priority assistance.
Enrollment in Sfeer is mandatory for those looking to participate. Existing members are automatically entered into the drawing, which is scheduled to take place in October 2026. Winners will have until October 2027 to redeem their prizes on any commercially available Riyadh Air-operated flight. For full details on the competition and the comprehensive terms and conditions, travelers are encouraged to visit the official Riyadh Air website. As the airline continues to grow its fleet and international reach, this campaign marks a major milestone in its mission to redefine the luxury travel experience for a new generation of nomads.
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