FIS TV, Live Radio and podcasts expand FIS’s owned media ecosystem
FIS’s owned media platforms continued to gain momentum throughout the 2025/26 season, with FIS TV reaching 2.1 million unique users, up 93% year-on-year, and 2.5 million video views, up 67%. Total hours watched increased by 59% to 110.9 thousand hours, underlining the growing demand for FIS content beyond traditional broadcasts.
A major addition was the launch of FIS Live Radio, which brought live English audio commentary from all FIS World Cups directly into the FIS App and fis-ski.com. The new service quickly became an important part of FIS’s owned-platform offering, reaching one million total listens during the season.
Video-on-demand content also continued to grow, with 760 thousand unique viewers, one million views and 30.6 thousand hours watched — an increase of 85% year-on-year. Together with FIS podcast formats, this strengthened FIS’s ability to serve fans with live, on-demand and deeper storytelling content across the full season.
The new FIS podcasts added a deeper, long-form storytelling layer to FIS media offerings, with Alpine Pulse, SKIRIOUS PROBLEMS and Hidden Champions giving athletes and legends more space to tell the stories behind the results. Together, the three formats delivered more than 650 thousand total views and extended FIS’s reach across FIS TV, YouTube, Spotify and podcast platforms.
Looking ahead, podcasts can become an important pillar for always-on fan engagement, creating more context, personality and emotional connection beyond race weekends, while also offering attractive new formats for commercial and media partners.
