In India, if a customer walks into a Zudio, Westside or OWND, they are presented with several new denim collections as part of the spring and summer offerings at these stores, with various styles including dresses, tops and a wide variety of jeans, including baggy and boot cuts.
And these are all being offered to customers at an affordable price range, attracting the younger shopper as well as the lower-income customers to the ****;*** ($*.**) and ****;*** price tags. But how long will this sustain?
