“The rise of Allu Arjun, Yash, Vijay, and Prabhas has built mass stardom at scale, while simultaneously a new wave of actors including Junior NTR post RRR, Fahadh Faasil in Malayalam cinema, and Dhanush straddling multiple industries have built credible, differentiated star identities,” Das said.
Hindi cinema has no fresh stars. Can it still charm Gen Z audiences to theatres?
