JioHotstar’s Tadka Claims 100 Million Users, Shaking Up India Market
Tadka, the microdrama service Indian streaming giant JioHotstar launched inside its app barely two months ago, has already crossed 100 million users, the platform said Thursday. The explosive growth and JioHotstar’s aggressive promotion of the milestone suggest India’s biggest streamer sees vertical, bite-sized fiction as its next mass-market category. Launched April 3 as a dedicated…
