Diwali Special: Madame Tussauds Singapore and MakeMyTrip Launch ‘Icons of India’ Experience
This Diwali, the spirit of Indian cinema is traveling far beyond the borders of Mumbai, landing directly in the heart of Singapore. Madame Tussauds Singapore has teamed up with travel giant MakeMyTrip to launch a high-profile, limited-period campaign titled “Icons of India.” Designed to commemorate the Festival of Lights, the collaboration celebrates the global cultural impact of Bollywood by offering fans an immersive way to engage with their favorite silver-screen legends.
Bringing Bollywood to the Lion City
The partnership aims to spotlight the glamour and energy of Indian cinema, serving as a cultural bridge for the large Indian diaspora and tourists visiting Singapore during the festive season. As part of the activation, the attraction will showcase a star-studded lineup of lifelike wax figures. Visitors can enjoy close-up encounters and photo opportunities with cinema stalwarts including Shah Rukh Khan, Varun Dhawan, and Ranveer Singh, alongside an array of specially curated activities designed to capture the festive mood.
To incentivize visitors, MakeMyTrip has unveiled an exclusive promotional offer. Travelers who book their tickets through the MakeMyTrip platform between October 21 and November 15, 2026, are eligible for a “Buy 1 Get 1” deal, making the attraction a must-visit addition to any Singapore itinerary this Diwali.
Deepika Padukone Joins the Wax Lineup
The centerpiece of the “Icons of India” showcase is the debut of a brand-new wax figure of global superstar Deepika Padukone. The figure captures the actress in a breathtaking, floor-length red gown that highlights her refined fashion sense and poised screen presence. Meticulously crafted to mirror her signature style—complete with cascading hair and an enigmatic gaze—the figure serves as a tribute to her meteoric rise from a national icon to a global representative of Indian talent.
Padukone’s inclusion in the Singapore collection follows a series of international milestones for the actress, including her role as a jury member at the 2022 Cannes Film Festival and her appearance as a presenter at the 2023 Oscars. By bringing her likeness to Singapore, Madame Tussauds is honoring her status as a figure who has successfully bridged the gap between Eastern and Western cinematic landscapes.
A Strategic Move for Festive Travel
For both brands, the collaboration is a strategic alignment during one of the busiest travel periods for the Indian market. Wade Chang, General Manager of Madame Tussauds Singapore, emphasized the emotional resonance of the campaign, noting that Diwali is fundamentally about togetherness and joy. He stated that the partnership is a unique opportunity to share the “magic of Indian cinema” with a broader international audience.
Echoing this sentiment, Jasmeet Singh, Chief Business Officer for Holidays & Experiences at MakeMyTrip, highlighted the evolving needs of modern travelers. “Today’s travelers are looking for depth in their journeys; they want experiences that define their vacation,” Singh noted. By integrating attraction bookings directly into the MakeMyTrip platform, the company is simplifying the travel experience for Indians heading abroad, ensuring that visiting world-class landmarks is as seamless as booking a flight or a hotel room.
As Diwali approaches, the “Icons of India” campaign positions itself as a premier destination for those seeking to blend the festivities of the holiday with the world-class entertainment that only Singapore can provide.
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