AB InBev partnered with media outlet Editora Globo in Brazil earlier this month to host a seminar exploring the role of collaboration between public authorities, private businesses and civil society in driving countries’ socioeconomic growth. The country’s Minister of Social Development, Wellington Dias, was among the government, business, academic and civil society leaders to participate in the seminar, discussing the capacity of public-private collaboration in creating solutions to the country’s social problems.
The first panel, ‘Impact of Partnerships in Promoting Responsible Consumption’, highlighted the positive effect of collaboration in preventing harmful drinking. Participants focused on Georgetown University’s recent case study evaluation of AB InBev’s ten-year Global Smart Drinking Goals programme, which the brewer launched to support WHO’s target of reducing harmful drinking by 10% by 2025.
AB InBev also held a panel, ‘The New Cool: Moderation in a World of Excess‘, at the South by Southwest 2026 festival in Texas. Joined by behavioural scientist Jon Levy and representatives from Georgetown University’s business school, global director Catalina Garcia discussed the link between moderation and social connection, and how social norms marketing can help people to focus on balanced lifestyles and view moderation as a positive behaviour.
In Uganda, Diageo’s Uganda Breweries subsidiary signed a partnership with the Red Cross to drive meaningful change in road safety and responsible drinking. With support from the National Police and other stakeholders, the tie-up will use nationwide prevention campaigns such as ‘Wrong Side of the Road’ and ‘Eyo Red Card’ to curb risky-drinking and drink-driving, with a focus on high-risk and underserved communities.
