HomeWell Care Services is officially enjoying its most prolific period in company history. Just nine months after being acquired by private equity firm Main Post Partners, the Burkburnett, Texas-based home care franchise has announced a record-breaking 33 new franchise deals in 2026 alone.
Company leadership remains on an aggressive trajectory, projecting that the total number of new owners will reach 40 by the end of the calendar year. This surge in growth comes on the heels of the company earning a coveted spot on the 2026 Inc. 5000 list, marking its sixth consecutive year of appearance.
CEO Crystal Franz attributes this success to a combination of high market demand and a strategic, data-driven evolution in how the company approaches client acquisition. While the demand for home care services has never been higher, Franz emphasizes that the traditional “donuts and coffee” approach to building referral relationships is no longer sufficient.
“They’re not falling on your doorstep,” Franz told Home Health Care News. “It is really trying to understand what your referral partners’ needs are, the goals that they have from a business standpoint, and then really partnering with them to let them know what we can do.”
For today’s referral partners—such as hospitals and health systems—the primary metric is often readmission rates. Consequently, HomeWell is positioning its services as a critical component in patient recovery, ensuring that clients can heal effectively at home rather than cycling back through the hospital system.
The infusion of capital from Main Post Partners has been instrumental in this shift, enabling HomeWell to deploy sophisticated new tools. A cornerstone of this investment is a new exclusive partnership with Trella Health. This integration provides franchisees with healthcare market intelligence, allowing them to map out and understand their specific local referral landscapes with unprecedented clarity. By leveraging these insights, franchisees can approach potential partners with data-backed solutions rather than generic sales pitches.
Looking ahead, the company is also looking to refine its specialization. Franz identified the rising population of seniors with Alzheimer’s and dementia as a critical area for expansion. HomeWell plans to “double down” on its care management model, potentially introducing enhanced brand programs or specialized training for caregivers to better support those with cognitive impairments. By elevating the role of the care manager through dementia-specific expertise, HomeWell aims to create a stronger differentiator in local markets.
As HomeWell continues to scale, Franz maintains that the core of the business remains rooted in its mission-focused, service-based model. By blending this human-centric approach with high-level data analytics, the company is positioning itself to capture the significant “white space” that remains within the competitive home care industry. For franchisees, the mandate is clear: adopt a data-driven mindset to secure a seat at the table, ensuring long-term sustainability and success in a rapidly changing healthcare ecosystem.
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