CANTIKA.COM, Jakarta – In the modern era, the function of perfume for the younger generation or Gen Z has slowly shifted from being just a complement to appearance to a crucial form of self-expression. This phenomenon of lifestyle change is clearly reflected in discussions and product launches attended by dozens of content creators, perfume reviewers, and lifestyle observers in the South Jakarta area.
The meeting delved deeper into how daily fragrance trends are now closely integrated with the psychological dynamics and daily routines of Generation Z and Generation Alpha.
Unlike previous generations, today’s young people see fragrance products as a canvas to represent their identity and mood. High mobility and diverse activities – from academic routines, career pursuits, to social events – demand more adaptive products.
This condition has prompted domestic beauty industry players to read the preferences of young consumers more keenly, namely the need for expressive, functional, yet economically accessible fragrances. Responding to this shift in lifestyle trends, Bizarre, as one of the local perfume brands, seized this momentum by introducing its latest line called the Sweetie Vibes Series.
Instead of a one-way promotion, this launch event was designed as an interactive space so that invitees could delve into the story behind the product. This Eau De Parfum (EDP) range is positioned as a medium for young people to find scents that resonate with their daily lives without being overly imposing.
Addressing the Dynamics of Gen Z Needs, Bizarre Introduces the Sweetie Vibes Range of Scents Suitable to Mood and Character/Doc. Bizarre
The importance of fragrance relevance to user routines was also emphasized by Bizarre’s Brand Marketing Manager, Granito Arighi P, stating that every individual has a unique way to exude confidence. “Every young person has a different vibe. Therefore, through the Sweetie Vibes Series, we want to provide daily perfumes that can be chosen according to the mood, activities, and character of each user. The scents are made to be enjoyable, easy to use, yet still leave a classy impression,” said Granito in a press release on Saturday, June 13, 2026
This emotional approach was then translated into four specific aroma profiles. The Velvet Kiss variant, combining fruity-sweet fragrances, represents a cheerful personality, while Love Potion (floral-fruity) embodies a soft feminine side. For those who want to appear bolder and more expressive, the Candy Rose variant (gourmand-sweet) is offered as an option. Completing the needs for casual activities, the Sunset Lovers variant combines floral and citrus to create a fresh and light aroma profile.
“The introduction of fragrance innovations with various characters brings a fresh touch to the fragrance industry ecosystem in Indonesia. This proves that local brands can provide inclusive lifestyle alternatives for a variety of young personalities,” he continued.
More than just the launch of a commodity, this initiative shows that the approach of the beauty industry now focuses more on shared values and understanding of character, making it an integral part of the active expression of young people.
Read: 10 Most Expensive Perfumes in the World
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