A new reuse collection container at one of West Northamptonshire’s Household Waste Recycling Centres (HRWCs) has been given a striking new look thanks to a collaboration between FCC Environment and local graffiti artist Binty Bint.
Northamptonshire‑based artist Binty Bint has designed and painted the reuse container at Sixfields Household Waste Recycling Centre, creating bold, eye‑catching artwork aimed at encouraging residents to think twice before throwing items away. The design celebrates creativity, reuse and recycling, helping to make reuse areas more visible and inviting for site users.
The project forms part of FCC Environment’s commitment to delivering social value across the West Northamptonshire waste and recycling contract, combining environmental messaging with support for local talent.
Alexander Walsh, FCC Environment Contract Manager said:
“Reuse is one of the most impactful ways we can reduce waste, and making reuse areas more visible and engaging really matters. Working with a local artist like Binty has allowed us to bring that message to life in a creative, community‑focused way, while supporting local skills and talent.”
Reuse areas at Household Recycling and Waste Centres play a vital role in keeping valuable items in use for longer, reducing waste and supporting a more circular economy. The newly designed container helps highlight this service, encouraging residents to donate items that could be reused rather than disposed of.
Ruth Bain, Head of Commercial, Cynthia Spencer Hospice Charity, said:
“We are so grateful to Binty for her amazing artwork at our reuse shop showcasing Cynthia Spencer Hospice in such a delightful way.
This wonderful artwork really stands out and draws attention to the reuse shop and will help to encourage more people to donate items that can be given a second life, shop with us, while also supporting local creativity. It’s a win win for us all.”
Cllr Nigel Stansfield, Cabinet Member for Environment, Recycling and Waste at West Northamptonshire Council, said:
“This project shows how reuse, creativity and community can come together. It’s a great example of how local partnerships can help residents engage with reuse in a positive and eye‑catching way.”
FCC Environment works in partnership with local authorities to manage waste responsibly and deliver services that are sustainable, innovative and rooted in local communities.
