Mars Deepens India Footprint with New Hyderabad Global Capability Center
Mars, Incorporated has officially inaugurated its new Global Capability Center (GCC) in Hyderabad, marking a pivotal step in the company’s long-term digital evolution in India. Established in strategic collaboration with Genpact, the facility is designed to serve as a high-tech engine for digital innovation, data analytics, and artificial intelligence, supporting the company’s operations across its global network.
The new 60,000-square-foot facility is set to become a cornerstone for the company’s international business enablement. While the center currently launches with a team of 400 professionals, Mars has outlined ambitious plans to scale its workforce to 1,000 internal associates, cementing its commitment to cultivating specialized local talent.
Leveraging AI for Global Efficiency
The partnership between Mars and Genpact, which dates back to 2018, reaches a new peak with this facility. By integrating Genpact’s “Agentic Operations”—a framework that utilizes AI-assisted systems alongside human expertise—the GCC aims to harmonize Mars’ global business processes. The primary objective is to enhance operational speed, provide deeper visibility into supply chains, and ensure consistent, high-quality output across the company’s diverse portfolio of Snacking, Food & Nutrition, and Pet Nutrition brands.
Claus Aagaard, Chief Financial Officer at Mars, Incorporated, highlighted that the investment reflects the company’s deep trust in India’s professional ecosystem. “This GCC is a vital addition to our global infrastructure,” Aagaard noted. “It will allow us to better connect our expertise and advance our digital capabilities, ultimately enabling our teams worldwide to serve our consumers and their pets with greater agility and precision.”
Telangana’s Role as a Tech Hub
The launch event was attended by D. Sridhar Babu, the Minister for Information Technology, Electronics & Communications for the Government of Telangana. Recognizing the significance of the investment, Minister Sridhar Babu stated that the center further validates Hyderabad’s status as a premier destination for global corporations looking to leverage India’s technological prowess.
“Mars has maintained a long-standing relationship with India, particularly in supporting our local agricultural communities and manufacturing sectors,” said Minister Sridhar Babu. “This new center connects their established footprint here with the future-ready digital capabilities needed for their global success, and we are pleased to support this next chapter of their growth in Telangana.”
A Decade of Sustained Investment
This latest development follows a period of robust expansion for Mars within India. Since 1995, the company has established seven local factories and currently employs over 2,400 people across the nation. Recent capital commitments include a $55 million expansion at the Hyderabad Pet Nutrition factory to bolster both domestic supply and export capacity, as well as a $12 million investment in a Royal Canin packaging and distribution center.
As the new GCC goes live, the focus remains on transforming business operations through AI-assisted frameworks. Tarun Chopra, Unit Leader for Consumer Goods at Genpact, emphasized that the collaboration is not merely about automation, but about empowering employees. By marrying deep process intelligence with human oversight, the center is poised to drive measurable improvements in how one of the world’s most recognizable family-owned businesses navigates an increasingly complex global market.
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