The 70-year-old TV star is best known for providing gardening tips and advice
Monty Don appeared on the programme wearing a branded jacket he is currently promoting(Image: BBC)
Monty Don has been warned by BBC bosses after wearing a Barbour jacket on Gardeners’ World. The 70-year old-star rose to prominence back in the 1980s, and has since established himself as one of Britain’s most beloved horticulturists.
The gardening expert was “reminded” of BBC guidelines after he wore a Barbour jacket on TV. He is currently starring in an advertising campaign for the same brand, which means he had broken BBC guidelines.
BBC guidelines say presenters must not appear on-air wearing clothing which they have agreed to promote.
The broadcaster wore a navy blue Barbour jacket in the most recent series of the BBC gardening show.
He currently features in the brand’s Way Of Life campaign, in which he talks about his relationship with nature.
BBC guidelines on conflicts of interest state: “Presenters or other individuals must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest.”
A BBC spokesperson said: “We have clear guidelines around presenters’ commercial activities while working with the BBC, and Monty has been reminded of these guidelines.”
In 2024, presenters were reminded of the guidelines after Gary Lineker appeared to wear outfits from his own fashion range during coverage of England’s opening Euros game.
He sported a pale green knitted T-shirt, before putting on a sage green jacket at half-time.
Both items resembled clothing from the Next X Gary Lineker collection, which was promoted as being “edited by the legendary man himself”.
For the latest TV and showbiz stories, head to the Liverpool ECHO website.
Join the Liverpool ECHO Breaking News and Top Stories WhatsApp community to receive the latest news straight to your phone by clicking here.
Get all the big headlines, pictures, analysis, opinion and video on the stories that matter to you by signing up to our daily and breaking newsletter.
We’re also on Facebook/theliverpoolecho – your must-see news, features, videos and pictures throughout the day from the Liverpool ECHO.
Join the Liverpool ECHO Breaking News and Top Stories WhatsApp community to receive the latest news straight to your phone by clicking here.
