McDonald’s ‘NEXT’ strategy targets value perception after price hikes
Sequoia Capital partner Konstantine Buhler discusses Waymo and the companies showcased at the HumanX conference on ‘The Claman Countdown.’ McDonald’s announced on Monday that it’s rolling out a new corporate strategy that aims to make its stores easier to run for franchisees. The announcement, called “McDonald’s > NEXT,” focuses on increasing automation, raising standards for…
