After nearly two decades navigating the complexities of the agricultural industry, Chris Hills has traded the security of a long-term career for the challenges of entrepreneurship. In 2026, the Fairmount native launched 11 Seed & Soil LLC, a new agricultural venture positioned at the intersection of traditional farming expertise and modern data-driven solutions. Located near the Hankinson-Fairmount exit at Highway 11 and Interstate 29, the business aims to provide local growers with a personalized approach to crop management.
## A Legacy of Entrepreneurship
For Hills, the decision to go solo was rooted in a family history of business ownership. Having watched his parents successfully operate local establishments—including a bar and restaurant in Fairmount and the Hills 210 Cafe & Subs in Wahpeton—Hills felt the pull to build something of his own.
“It’s always been in my blood,” Hills said. While he enjoyed his long-standing career in agriculture, the desire to challenge himself and create a direct connection with local farmers ultimately led him to launch 11 Seed & Soil. By partnering with Channel Seed and Maristem Crop Performance, he has secured a portfolio of premium corn, soybean, and crop-performance products, aiming to blend regional insights with high-tier genetic research.
## Navigating the Modern Farm with Tech and Data
In an era where the agricultural landscape is defined by rapidly evolving technology, Hills emphasizes that a successful harvest requires more than just high-quality seed. Today’s farmers are navigating volatile input costs, unpredictable weather patterns, and persistent pests like corn rootworm. To mitigate these risks, Hills is integrating advanced agronomic data and regional field research into his service model.
The role of technology in the field has never been more vital, and Hills is positioning his company to help farmers synthesize that information. “Things keep changing so quickly,” he noted, explaining that the ability to collect and interpret field data is crucial for maximizing yield. By leveraging research trials and local performance records, 11 Seed & Soil aims to provide tailored recommendations rather than one-size-fits-all solutions. While the business is currently a one-person operation, Hills utilizes the vast network of Channel’s agronomists and specialists to ensure his clients have the technical support required throughout the demanding growing season.
## Prioritizing Relationships Over Transactions
At the heart of 11 Seed & Soil is a core set of values: respect, integrity, character, and service. Hills is adamant that his business model is built on long-term relationships rather than simple product distribution. He believes that the unpredictability of Mother Nature makes the partnership between a farmer and their service provider essential.
“I don’t just want to push something to push something,” Hills explained. “I want to make sure that guys have what they need to be successful.”
By spending time understanding the unique soil types, management practices, and specific challenges of individual farms, Hills hopes to cultivate a reputation for reliability. As he develops his site and prepares for the 2027 planting season, his focus remains on building the trust necessary to support regional agriculture. For Hills, the venture is about creating a legacy that his community can rely on—a business that reflects the hard work of the growers he serves and the entrepreneurial spirit that has defined his path.
“Life’s too short to not take some of these opportunities and run with them,” he said, reflecting on the transition from employee to business owner. With his foundation in place, Hills is preparing to serve as a key partner for regional farmers as they navigate the shifting demands of modern agriculture.
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