Lorenzo Bertelli, Prada Group’s head of corporate social responsibility, said the initiative aims to support artisans by strengthening skills, preserving traditional knowledge and helping local communities sustain the craft.
Tanu Kashyap, director general of National Institute of Fashion Technology, one of the collaborating institutions in India, added that the programme would also help promote traditional Indian crafts in global markets.
Named after the city of Kolhapur in Maharashtra, Kolhapuri sandals date back to the 12th Century and are traditionally made from leather, often using natural dyes suited to hot climates.
They were granted Geographical Indication status by the Indian government in 2019, a certification that recognises their regional origin and authenticity. In India, they typically sell for between 500 rupees ($5.29; £3.91) and 1,000 rupees – far below the price of Prada’s luxury versions.
The sandals, like many Indian handicrafts, have long been at the centre of debates over the use of traditional designs by international brands, with designers and industry experts raising concerns about limited recognition and returns for artisans.
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