Wyndham Hotels & Resorts has officially crossed a major milestone in India, with its Ramada Encore brand surpassing 1,000 operational keys. This expansion signals a strategic pivot by the global hospitality giant, which is increasingly focusing on the country’s burgeoning Tier-2 and spiritual tourism corridors rather than relying solely on traditional metropolitan gateway cities.
The move comes at a pivotal time for India’s tourism sector. Data from the Ministry of Tourism shows an unprecedented surge in domestic travel, with over 4.3 billion visits recorded in 2025. Spiritual circuits, in particular, have seen exponential growth, highlighted by Ayodhya attracting 200 million visitors within the same year. Wyndham is positioning its midscale “Ramada Encore” brand to capture this demand, offering modern, globally branded accommodation in regions where, until recently, such infrastructure was scarce.
“India’s next phase of hospitality growth will be shaped by destinations where travel demand is becoming more frequent, diverse and year-round,” said Rahool Macarius, Market Managing Director, Eurasia, Wyndham Hotels & Resorts. “Our role is to pair the right brand with the right opportunity and give owners the distribution, technology, loyalty and operational support of the Wyndham Advantage.”
The brand’s recent growth is punctuated by the launch of three distinct properties. In Uttar Pradesh, the 72-room Ramada Encore by Wyndham Ayodhya Takpura has opened its doors just four kilometres from the Ram Janmabhoomi Temple. Concurrently, the brand has made its debut in Vrindavan with the 45-room Ramada Encore by Wyndham Vrindavan Rukmani Vihar, a property designed to cater to the evolving mix of pilgrims and leisure-seeking families.
Beyond the spiritual heartland, Wyndham is also strengthening its footprint in the commercial hubs of the South. The newly opened 57-room Ramada Encore by Wyndham Kochi Kalamassery is strategically positioned to tap into the dual nature of Kochi, serving as both a weekday business destination near InfoPark and a weekend leisure retreat. Featuring wellness facilities, diverse dining, and banquet spaces, the property aims to bridge the gap between corporate utility and modern comfort.
With 17 hotels now operational across India—and 18 throughout the Eurasia region—the Ramada Encore brand is leveraging the “Wyndham Advantage.” By integrating local owners into Wyndham’s global platform, which includes access to over 126 million Wyndham Rewards members, these independent franchisees gain the sophisticated revenue management, marketing, and technology tools typically reserved for larger, high-end luxury chains.
As India’s travel landscape continues to shift toward year-round, high-volume domestic tourism, Wyndham’s aggressive expansion into these high-potential markets suggests a long-term commitment to professionalizing the hospitality experience across the country’s most rapidly transforming corridors.
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