TAV Operation Services has officially unveiled its redesigned Primeclass lounge at Ankara Esenboğa Airport, marking a significant milestone in the company’s global premium hospitality strategy. The two-storey facility, located in the airport’s domestic terminal, was opened on 22 October 2026 and occupies 380 square metres, offering a sophisticated retreat for up to 135 guests.
The new lounge is the first in Türkiye to adopt Primeclass’s innovative “The Place to Be You” concept. This design philosophy, which debuted at Sofia Airport earlier this year, focuses on transforming traditional transit areas into versatile “lifestyle spaces” that emphasize design, personalized service, and cultural immersion.
Aude Ferrand, Chief Commercial Officer of TAV Airports Holding and CEO of TAV Operation Services, stated that the Ankara launch is a pivotal moment for the brand. “Our new Primeclass concept reimagines lounges as lifestyle spaces,” Ferrand said. “We are supporting airports in enhancing the overall guest experience through seamless, hospitality-driven journeys. Ankara is the first location in Türkiye to introduce this, and we plan to roll it out globally, adapting each space to the local identity of its destination.”
The facility is meticulously structured to cater to the diverse needs of modern travellers. The layout includes dedicated zones for quiet work, social interaction, and relaxation, complemented by a library featuring curated selections on travel, design, and local culture. Practical amenities, such as power-equipped worktables and secure luggage storage, are paired with accessibility features like a dedicated lift and a low-level reception counter.
A key highlight of the new Primeclass concept is the marriage of global brand standards with local character. The interior utilizes a warm, signature terracotta palette paired with natural materials. Local art plays a central role, with contemporary interpretations of Turkish heritage integrated throughout the space. This commitment to location-specific identity extends to the lounge’s culinary offerings. The menu features a modern take on Anatolian flavours, prioritizing seasonal, plant-forward ingredients, grains, and fresh herbs to create a dining experience that is both healthy and deeply rooted in the region.
This launch is part of a broader ambitious roadmap for TAV Operation Services, with plans to introduce the concept to other major hubs, including Paris Orly, by the end of 2027. The lounge operates under four core principles—Staying Tuned, Collective Experience, Human Touch, and Better Future—which prioritize environmental responsibility and personalized passenger care.
Accessible to passengers across all cabin classes via loyalty programs or individual bookings, the Ankara Esenboğa lounge serves as the centrepiece of a wider hospitality ecosystem. By integrating the lounge with additional services such as Fast Track, Meet & Greet, and private transfers, TAV Operation Services aims to provide a holistic, stress-free travel experience that elevates the standards of the entire airport journey.
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