Researchers have teamed up with a Swiss watchmaker and an ice-cream firm to raise awareness of how flavours such as chocolate are at risk from climate change.
Academic experts from the University of Exeter’s Nature and Climate Impact Team are posing the question “Is-It-Choco-Too-Late?” by supporting the launch of a chocolate-themed Swiss watch in Geneva.
ID Genève’s timepiece, launched in collaboration with ice cream brand Paleta Loca, features a dial that creates subtle melting effects across its surface, evoking chocolate slowly softening under the heat of climate change.
The inspiration stems from the Save the Flavors campaign led by Climate Basecamp, with scientific support from the Nature & Climate Impact Team (NCIT) at the University of Exeter and patronage from actor and environmental activist Rainn Wilson.
The campaign aims to show the tangible impact of climate change on iconic flavours – particularly chocolate, a strong symbol of Swiss identity.
A proportion of the proceeds from the limited-edition watches will support Climate Basecamp initiatives.
Professor Gail Whiteman, co-founder of Climate Basecamp and Hoffmann Impact Professor for Accelerating Action on Nature and Climate at the University of Exeter Business School, said: “The ‘Save The Flavors’ campaign is a powerful reminder that the foods we love – and often take for granted – depend on stable climates, healthy ecosystems, and resilient communities.
“Protecting biodiversity and reducing climate risk isn’t just about safeguarding nature; it’s about preserving the cultural tastes, traditions, and livelihoods that define who we are.
“I’m proud to support the ‘Is it Choco-too-late?’ activation in Switzerland for its creative and collaborative approach in mobilising science, business and the public to act on climate change before our cherished flavours disappear.”
