Ayush Ministry Champions Hindi for Transparent Governance and Widespread Outreach
NEW DELHI – [Date of Publication, e.g., October 26, 2023]
Union Minister of State (Independent Charge) for Ayush, Prataprao Jadhav, underscored the pivotal role of the Hindi language in fostering robust good governance, ensuring transparency, and expanding the public outreach of the Ministry of Ayush. His remarks were made during the third meeting of the Ministry’s Hindi Advisory Committee, held on Wednesday at Kartavya Bhawan-I in New Delhi.
Minister Jadhav articulated a profound perspective on Hindi, stating it should not be relegated to a mere formal or constitutional obligation. Instead, he championed its potential as an extraordinarily effective medium for communication and, crucially, for advancing public welfare. This philosophy is poised to guide the Ministry’s linguistic approach in its engagement with the populace.
The significant meeting was presided over by Minister Jadhav and saw the active participation of several key figures. Among them were Members of Parliament Rahul Singh Lodhi and Gyaneshwar Patil, along with Ayush Secretary Vaidya Rajesh Kotecha. The committee also included various members and senior officials from both the Ministry and its subordinate institutions, indicating a broad consensus on the importance of the agenda.
Jadhav further contextualized the promotion of Indian languages within the broader national vision of Viksit Bharat @2047. He highlighted Prime Minister Narendra Modi’s consistent emphasis on the preservation and expanded usage of indigenous languages. The Minister specifically noted the Prime Minister’s regular use of Hindi on both national and international platforms, a practice he believes has significantly contributed to elevating the language’s global recognition and stature.
Demonstrating personal commitment, the Minister affirmed his own encouragement for the maximum possible utilization of Hindi in official capacities. He urged all officers and employees within the Ministry to seamlessly integrate the language into their daily operational functions, promoting a more holistic adoption rather than a superficial one.
Hindi: A Strategic Imperative for Ayush
Highlighting the symbiotic relationship between Ayush and India’s rich traditional knowledge systems, Jadhav pointed to the burgeoning global popularity of various Ayush disciplines, including Ayurveda, Yoga and Naturopathy, Unani, Siddha, Sowa-Rigpa, and Homoeopathy. This increasing demand necessitates an enhanced communication strategy.
He strongly advocated for making Ayush-related knowledge — encompassing vital research findings, scientific literature, welfare schemes, and ministerial achievements — more readily accessible to the general public. This accessibility, he stressed, must be achieved primarily through Hindi and other Indian languages, ensuring that the benefits of traditional medicine reach a wider demographic.
Ayush Secretary Vaidya Rajesh Kotecha provided a comprehensive update to the committee, detailing the concerted efforts being undertaken to amplify the use of Hindi. These initiatives span official correspondence, various publications, the Ministry’s website, social media presence, and public relations activities. Kotecha also highlighted a series of proactive measures, including specialized training programmes, workshops, and incentive schemes, all designed to motivate officials and employees to proficiently and regularly use Hindi in their work.
The committee engaged in constructive discussions regarding additional strategies to further broaden the availability of Ayush-related information across various Indian languages and to substantially improve overall public outreach. This collaborative effort signifies a concerted push towards greater linguistic inclusivity.
A notable highlight of the meeting was the official release of the Ministry of Ayush’s Hindi house journal, appropriately titled ‘Apratim Ayush’. This publication is expected to serve as a significant internal communication tool and a testament to the Ministry’s commitment to Hindi.
The proceedings were welcomed by Purnima Bose, Deputy Director, Department of Official Language, Ministry of Ayush, while Dr. Prakash Kumar, Assistant Director, Ministry of Ayush, expertly conducted the flow of the meeting. Non-official committee members, including Markandey Rai, Thinles Dorje, Sunil Mehru, Ramya Krishna Kanaparthi, and Hemchandra Vaidya, also contributed to the discussions, representing a diverse range of perspectives.
