Hyderabad, India – The financial district of Hyderabad is now home to India’s largest Digital Out of Home (DOOH) display, unveiled at SAS Tower. The monumental screen, named “The Iconic by One Vision,” boasts an L-shaped display area spanning an impressive 586 square meters. This makes it approximately seven times larger than the city’s previous biggest screen, roughly equivalent to the size of two basketball courts or eight pickleball courts.
This groundbreaking installation marks a significant technological leap for Hyderabad, as it is the city’s first-ever 8K DOOH display. The screen is constructed from Absen A25 Series LED panels, known for their high-quality visual output. A key feature of The Iconic is its capability to display anamorphic content, which creates a captivating 3D illusion for viewers.
Since its activation, the screen has quickly become a prominent landmark media wall, attracting considerable public attention and generating viral social media buzz. Abhinav Reddy, founder of Iconic by One Vision, emphasized the evolving demands of outdoor advertising in India. “Outdoor advertising in India is at an inflection point. Brands don’t just want visibility any more; they want screens that make people stop, look up, and remember what they saw. That’s the space Iconic by One Vision was built for,” Reddy stated.
Iconic by One Vision was founded with the mission to develop large-format, cinematic-grade DOOH infrastructure across India’s rapidly expanding urban centers. The company currently operates in five cities and has ambitious plans for further expansion later this year and into 2027, indicating a strong belief in the future of advanced digital outdoor advertising in the country.
