Curry Smugglers launches Desi beer as it bids to change the conversation around Indian beer

Curry Smugglers launches Desi beer as it bids to change the conversation around Indian beer

Curry Smugglers is embarking on an exciting new venture, expanding beyond its established reputation for authentic Desi street food. After dedicating the past two years to elevating Indian street snacking to a premium experience, founder Steve Dass is now revisiting his passion for craft beer. The brand, known for its South Asian inspiration, is introducing a new line of beverages designed to redefine perceptions of Indian beer.

The new offerings include a refreshing 4.2% ABV Basmati Rice Lager, meticulously crafted to be clean, crisp, and light-bodied. This lager draws inspiration from India’s rich brewing traditions, aiming to offer a nuanced and authentic taste. Complementing this, Curry Smugglers is also launching an innovative alcohol-free Mango Mirchi Lager. This unique brew combines the sweet, tropical notes of Alphonso mangoes with the subtle kick of habanero chillies, promising a distinctive flavor profile for those seeking a non-alcoholic option with character. This strategic move signifies Curry Smugglers’ ambition to diversify its product range and challenge existing narratives surrounding beverages from the Indian subcontinent, aiming to change the conversation around Indian beer. This development is sure to intrigue beer enthusiasts and those looking for unique culinary experiences.

Leave a Reply

Your email address will not be published. Required fields are marked *