AEW Reportedly Faced $30 Million Loss on ‘Fight Forever’ Video Game Project

All Elite Wrestling’s venture into the interactive gaming market, AEW: Fight Forever, has reportedly been a significant financial burden for the company. New reports suggest that the ambitious title resulted in a staggering loss of at least $30 million for the wrestling promotion.

According to sources, the substantial financial shortfall was primarily driven by a protracted and turbulent development cycle. The game, which was originally slated for a 2022 release, suffered from a series of missed internal milestones that subsequently led to repeated external delays. By the time the game finally hit store shelves in June 2023, just ahead of the Forbidden Door pay-per-view, the ballooning overhead costs associated with the extended development window had severely impacted the project’s profitability.

Beyond the production setbacks, the title failed to gain the commercial traction the company had anticipated. Insiders indicate that sales figures for the game reached only approximately 50% of the company’s internal projections, leaving a massive gap between the investment and the eventual return.

The Future of AEW Gaming

Despite the poor financial performance of Fight Forever, the company maintains an interest in the gaming space; however, any potential follow-up appears to be off in the distant future. Sources close to the situation emphasize that nothing is currently in active development, and no projects are imminent.

Recent industry speculation had suggested that AEW was exploring a third-party licensing deal to outsource the development of a potential future title. However, internal representatives within AEW have firmly shot down these rumors. When questioned regarding the potential for external licensing agreements, sources within the promotion were categorical in their dismissal, noting that there is no verifiable information to support such claims.

Given the depth of the financial loss incurred by the first project, it is clear that the company is currently prioritizing stability over rapid expansion into the gaming market. As one source noted, those with direct knowledge of the company’s legal and business operations have confirmed that no such deals are currently on the table, effectively putting to rest the rumors surrounding a new AEW Fight Forever sequel or licensing partnership.